A recent Wall Street Journal article referenced a December survey of recruiters by business consulting firm Corporate Executive Board, where “nearly 80% of respondents said they plan to increase their use of job-board alternative methods this year, such as employee referrals and other websites like Facebook Inc. or LinkedIn.”
Since most online job postings result in hundreds of unqualified applications, many companies plan to scale back on using general third-party job boards. Instead, Human Resources will take a more proactive approach to finding good candidates, scouring social media sites for folks with skills in specialized areas.
So, if you’re job-hunting and you’re not on LinkedIn.com yet, this is further evidence that it’s time to sign up. And if you are, make sure your posting includes key information and experience from your resume, to increase your chances of being found. Even though I’m not personally looking for a traditional job, over the years, I’ve received quite a few inquiries through LinkedIn from companies and recruiters , asking if I am interested in a position – or if I know someone who is.
LinkedIn is a treasure trove of information and opportunities. There are job boards, networking groups targeted at specific industries and specialties within those industries, and discussion boards, where you can ask and answer questions to increase your visibility and credibility as an expert in your field. For the best results, spend a few hours getting familiar with its functionality. You’ll find this is a better use of your time than trolling online job postings.
As for Facebook, even though this was included in the survey, I confess I’m not a fan of it for job searching. Unlike LinkedIn, its focus is more social than professional – at least that’s what I’ve found. If you feel differently, please post a comment about how you’ve used it for your job search.